Four Seasons Hotels And Resorts Essay Example | Topics and Well Written Essays - 2000 words

Four Seasons Hotels And Resorts - Essay Example Four Seasons Hotels, Inc. is a Canadian-based international luxury hotel chain consisting of hotels and resorts aimed at the higher end of the accommodation market. It is considered among the best luxury hotel chains worldwide.Four Seasons is a publicly traded corporation headquartered in Toronto, Canada.It has grown from single hotel to a prestigious company with 74 luxury hotels and resort properties several of which include a residential component. These properties operate under the Four Seasons brand name in principal cities and resort destinations in 31 countries in North America, The Caribbean, Europe, Australia, Asia, The Middle East and South America.The business-oriented hotels (as opposed to the resort properties) are typically mediumsize, located in major business and commercial centers, either in downtown areas or in suburbs with significant business infrastructures. Founded in 1960 by Chairman and Chief Executive Officer, Isadore Sharp, Four Seasons traces it roots to an idea that proved to be revolutionary: what the global business traveler wanted most was personalised service, available round-the-clock. Frequent international travel, now so commonplace, was an emerging trend in the 1960's and '70s. It set the stage for a new kind of luxury hotel experience.Sharp had the opportunity to capitalize on this trend when the company opened its third hotel, and its first in Europe, the Inn on the Park, now known as Four Seasons Hotel London.... Four Seasons was also the first to provide European-style concierge services and room service 24/7, offer innovative choices in cuisine, taking the hotel dining experience to a new level ,and to make all of these services available at every hotel it operated. Mission To provide Exceptional service in unparalleled settings Goal The main goal is to be an undisputed global leader in luxury lodging. Objectives Provide economic returns that would help sustain the portfolio. Enhance the value of Four Seasons reputation and brand name globally. Generate premium shareholder returns over the long term. Values: Consistently superior quality, exclusivity, a measure of enhanced social status, and a measure of the ability of a brand to make a customer "feel special". The Four Seasons' firmly believes in the golden rule, "treat others, how you would like to be treated". Portfolio The 1990's brought a new avenue of growth, the opening of the company's first destination resort, Four Seasons Resort Maui at Wailea, extending the company's unique approach to the leisure experience. An early pioneer of spa as an integral part of the luxury hotel experience, Four Seasons first introduced a full-service spa in 1986, at Four Seasons Resort and Club Dallas at Las Colinas. By 2001, every Four Seasons resort included a distinctive spa experience and every property worldwide offered on-site spa services.Four Seasons launched a new extension of its brand in 1997. Today, Four Seasons Residential Properties to provide full or fractional ownership of city and vacation homes in some of the most desirable locations around the world. Four Seasons Private Residences in San Francisco, Nevis - soon in Miami and Punta Mita - offer fully deeded hotel ownership of condominiums