PetSmart Inc Research Paper Example | Topics and Well Written Essays - 1000 words

PetSmart Inc - Research Paper Example The first step is to deal with the demographics. Just as the above section has put it, it is beyond doubt that the population of blacks and Hispanics is on the rise within our country. A good business is one that manages to keep its current crop of customers as well as bring in new ones. PetSmart Inc. should put in plans aimed at increasing their customer base among the two named communities (Podberscek 5). They can achieve this by aggressively marketing the services they offer to the Hispanic population as well as those of black origin. Still under the demographics aspect, I presume true the fact that the dream of every one is to have a family. This is because a family provides us with the sense of belonging. More often than not when families grow in number, they tend to do away with the pets they used to keep (Podberscek 8). This act can spell doom for PetSmart Inc. PetSmart Inc. should employ education in order to ensure that they find a way out (Williams 7). I presume true the fa ct that the American people at large would not have accomplished all that we have if we were rigid. It is for that reason that I believe that PetSmart Inc. should embark on a campaign to encourage people to be flexible and continue keeping the pets even as the families grow. After all, even the pets need to have some sense of belonging. Another area that PetSmart Inc. ... PetSmart Inc. should charge highly those who desire high quality services and at the same time offer moderate services for the average earners. This will make the customers get value for their money. At the same time, it will avert the possibility of PetSmart Inc. not offering their services to a customer if he falls short of the price (Williams 17). The section above introduced the aspect of competition by mentioning Petco. The pet industry is no doubt a business for the future. At the same time, it is important note that several other companies will spring up within the same industry (Podberscek 2). How can PetSmart handle the present and future competition to ensure that they dominate the industry? One-step that they should take is diversification in the pets they sell and the services they offer. The diversification in both will enable the customers prefer their stores because they will be offering all under one roof (Figure 24). To ensure that they dominate the industry in the y ears to come, I will borrow a leaf from other world brands. Take Apple Inc. as an example, it has used its various products to form a large and loyal customer base. In like manner, PetSmart should put up a brand for pet food. This brand will enable the customers embrace most of the services they offer. The overall effect will be that the customer base will be immense and it will be able to beat off competition that other companies provide. The previous section mentions that PetSmart Inc. classifies its customers based on the frequency at which they visit the store. We all know that for a business to keep bringing in constant profits, its customers must always go and come again (Williams 19). In the entire business world, most